Vivy Yusof, a law graduate from London School of Economics (LSE), is Chief Creative Officer at FashionValet, a fashion e-commerce company founded by herself and her husband in 2010. The company, with 150 employees and carrying 400 fashion brands, has its head office and warehouse in Kuala Lumpur and ships local Malaysian brands daily to customers all over the world. Vivy currently oversees the brand image and handles collaborations and PR with her connections in the media and fashion industry.
She is also the co-founder of The dUCk Group which is one of the fastest growing brands in Malaysia selling scarves, stationery, home and living items and, most recently, cosmetics. dUCk is the first local scarf and local cosmetics brand to open their flagship stores in Malaysia’s prestigious mall Pavilion.
She has been featured in many local and international media such as BBC, CNBC, The New York Times and Forbes. Vivy has been invited to give entrepreneurial talks, but she prefers to write her thoughts on her blog Proudduck.com. One of Malaysia’s top bloggers with 250K hits monthly on her blog Proudduck, Vivy has been blogging for 10 years. Vivy is also a social media icon with 1.2 million followers on her verified Instagram account.
She was selected as a Top 40 Under 40 recipients by Prestige Malaysia, a Generation T recipient and one of Asia’s Top 50 Rising Tech Stars by Tatler Malaysia. She also won the Young Entrepreneur Award presented by the Queen of Malaysia at Tribute to Women’s Award 2016. She is included in Forbes’ 30 Under 30 Asia, Class of 2017 – the prestigious Forbes list which further put her on an international level. She was on the Amazing Woman 2017 list by Women’s Weekly and most recently won the Young Entrepreneur Award at the ASEAN@50 Achievement Awards 2017.
She is a strong believer in the local fashion industry via FashionValet, but is also recognised by international brands, most recently being the first woman in hijab to be named as a Friend of Louis Vuitton.
She also has a reality show “Love, Vivy”, a show that revolves around her personal and professional life at FashionValet, seasons 1 and 2 of which aired on Astro in three countries,.