Born and raised in a humble fishing village in Perak, Dato’ SY Cheah is a self-made entrepreneur. He is well known among his peers for his sharp observation skills, his capability to see opportunity in every difficulty, and most of all, his very discerning taste in food. After 10 years in the building material business, Dato’ Cheah fell in love with the taste of
Baskin-Robbins during his honeymoon in the United States. He then founded Golden Scoop Sdn. Bhd., the company awarded as the sole licensee for Baskin-Robbins in Malaysia.
Dato’ Cheah had the foresight that rapid economic growth would lead young Malaysians to seek for quality lifestyle products. With a strong belief that “Malaysians would be willing to pay a
higher price for good and quality food”, Dato’ Cheah opened his first Baskin-Robbins outlet in Subang Parade in 1988, despite scepticism from various parties that RM2.50 a scoop would sell
at that time.

By insisting on fully imported ice cream and toppings from the United States to maintain the best quality, the brand has won the hearts of many Malaysians. The brand then expanded in major
cities nationwide. It is a brand that thrives for 72 years in most metropolitan cities, and a 29-year old company that survived the 1997 economic crisis. “Nothing motivates us harder than to
withstand the test of time.” Dato’ Cheah attributed the success to the company’s inclusive culture, which engages the right people to manage its business operations.

Dato’ SY Cheah