Chan Kin Peng is the founding partner of Kasatria, the only Premium partner for Google Analytics in Malaysia and also partners with Microsoft and Amazon. He leads a team that deploys digital analytics & customer profiling platforms that leverage behavioural streams to assess audience interest and propensity to buy.
The last decade has seen his team collaborate with industry leaders in banking, telecommunications, entertainment, hospitality & healthcare to enable data-driven decisions. His current area of focus revolves around data models that enable machine-to-machine
interaction & deep learning. This enables hypotheses and outcomes to be tracked, analysed and improved in real-time independent from human intervention.